Who's Listening

What Is Above The Fold Content?

This is actually a really common question that we get asked.

First coined by news publishers before digital content was around, ‘above the fold content’ refers to the newspaper’s top fold of content that would be seen first to engage people.

It works the same for digital content but is most commonly challenged by page speed, structure and distinguishability.

We’re here to take away the stress from optimising your website for search. Simply let us get started and we’ll report back to you each month with the results on your growth.


How We Can Help

SEO is in our blood – we just love it! There’s no better feeling that helping our clients outperform their competitors. Below are some examples of the areas we would cover as part of an integrated SEO strategy.



Do you know how easily your visitors find stuff on your website?




Are you optimising the content on your website for search?




It’s time to make sure there is nothing holding back your website.




How good is your website’s backlink profile?




Is your overall SEO strategy working effectively?


User Experience

If you value the experience of users that visit your website, you ought to offer a path of least resistance. No delays, no content shifts and no misdirections.

Even when people shop therapeutically, there will be some angst over what to choose.

Allow your users to lap up your content, make it easy to understand, regard their concerns and consolidate their experience because you enjoy doing what you do.

Relevance, Quality & Structure

Do you feel as though some of your content is a bit repetitive but you don’t want your users to miss something important? Distinguish the purpose of your pages with macro content and micro references.

If it’s confusing for Google to tell the purpose of two pages apart, it probably will be for your users or at least it will be perceived as such.

Search engines are not fond of duplicate content, especially for websites and landing pages that are not well established with a historical dataset of fulfilment.

So it pays to improve the quality of your content, implementing an exact structure with a cohesive path to your goals.

Technical SEO

The first step is to ensure that there’s nothing holding your website back because sometimes, no matter how good the written and visual content is, there could be issues that prevent search engines from even seeing these pages, telling them apart from others or deeming them as useful to users.

Once a website has had a technical checkup and all issues have been resolved, you can be sure that all of the creativity invested in the past and future will get the credit it deserves.

SEO Audits & Strategy

Taking into account all of the above, listing the issues found in a prioritised order and resolving them count towards your overall strategy to improve existing content marketing new content will put you ahead of your competitors.


Ready To Boost Your Organic Rankings

If you are ready to overtake your competitors and reach page 1 for your target keywords, get in touch with your team and we will formulate a strategy to make this happen…


Client Testimonials

We always enjoy hearing how our clients found the experience of working with us. Check out what some of them have to say and find out why we’re rated 5* on Google.

Shane and the team were very helpful with bringing our vision of a new website together. We went to Who’s Listening with a basic skeleton of what we were after and Shane really helped us build on that and bringing our ideas together in a really well rounded, good looking and most importantly, functional website that is easy to navigate. The organisation from start to finish has been brilliant and Shane is super responsive, even during times outside of a normal working day! We are really pleased with the final result and the maintenance package Whos Listening are providing going forwards. Thanks so much!

Francesca Bell

Operations Manager, Allard's Group

From start to finish the team at Who’s Listening have been great at keeping me in the loop of what’s happening during the website design and build process. As a result the project has ran seamlessly, on time and within budget. The quality of the work is amazing and as a result, we are now looking at the other services they offer such as copywriting and social media management.

Anne Reynolds

Founder, Blue Moon Marketing

We have been working with Shane for several years and really value his support with all our marketing and website requirements. He has a vast knowledge on SEO, PPC and web technology. Absolutely recommend with out hesitation ;o)

Craig Moss

Director, Futurelink Group

I hired Shane to do my website and I was blown away with the entire experience. Not only did he produce a professional and clean looking website but also made the entire process extremely easy and seamless for me. His attention to detail and willingness to go above and beyond to deliver is the extra touch that sets him apart from other companies I’ve worked with in the past. If you’re in the market for a new website or anything marketing related then look no further. Without a doubt you’ll have a great experience.

Brian Eyler

Founder, Brian Eyler Fine Art Photography

Great experience working with Shane. Our brief and feedback were really taken on board and they delivered a finished product that was exactly what we wanted, promptly and to a really fair budget.

Ellen Kelly

Founder, Avant PR

We hired Shane to build, and then again later to update, our website as the business grew. We were so pleased with his professionalism and attention to detail along with how he took the time and care to understand and present our brand. He provided a lot of creative solutions which were really helpful and we really appreciated the way he communicated with and supported us through the process. The result has exceeded our expectations! Thank you, Shane!

Arnaud Geanty

Founder, Bluebell Health Clinic

Excellent customer service! Shane is a delight to work with and has offered me great support and sound advice in setting up and managing my website sasajewelry.com. I highly recommend his company!

Sasa Blackoff

Owner, Sasa Jewelry

Who’s Listening took our first website and transformed it into something that I am really proud of. I would recommend Shane and his team to anyone who is looking to take their website to the next level.

David Mitchell

Founder, DM Courier & Transport

These guys recently did some promotional artwork for an upcoming event I’m hosting, the customer service was fantastic as they made sure they understood the brief and knocked the design out the park. Very happy, won’t hesitate in recommending them In the future and using for my future design needs.

Peter Goldthorpe

Founder, Goldline Architectural

Shane has designed and built a fantastic informative website for us, here at RE:GEN Group. He has managed to capture our business culture and ethos and presented it with finesse. I would highly recommend Shane and Blue Moon Marketing.

Lee Francis


Great team. Very friendly and easy to deal with. Did my website and now run all my socials. Have flexible budget needs for everyone.

Jess Goldthorpe

Founder, Saving Nemo

Brilliant and Caring Service with a professional approach and a creative, cost-effective solutions. A necessary solution for anyone needing a WEB created and for continuous support.

Joe Belcher

Co-Owner, Essex Vinyl Wrapping

We cannot recommend these guys enough, very friendly, very professional, super efficient and highly skilled! HIGHLY RECOMMENDED!

Anthony Moss

Founder, The A&D Collection