In the ever-evolving world of digital marketing, staying ahead of the competition is crucial. One of the most effective ways to ensure your content reaches the right audience is through strategic keyword research. Understanding what your potential customers are searching for allows you to tailor your content to meet their needs, driving organic traffic and boosting your search engine rankings. But with so many tools available, how do you know which ones are the best for you?
In this blog post, we will explore our top picks for keyword research tools that can help you uncover valuable insights, identify profitable keywords, and ultimately, optimise your content. Whether you’re a seasoned SEO expert or just starting, finding the right tool can make all the difference in your digital marketing efforts.
SEO and Keyword Tools
First of all, what is SEO? What is keyword research? And why is it important? Well, SEO stands for Search Engine Optimisation and implementing SEO techniques gives your content a better chance of ranking higher on the search engines. There are many different ways you can optimise your content but that’s for another blog! Right now I’ll be focusing on keyword research. The best way to research keywords is by using a research tool. Simply input the subject of your content and a keyword research tool will give you a list of relevant keywords that you can integrate into your content to improve the likelihood of it ranking higher in search engines.
SemRush
SemRush is one of the most popular digital marketing tools. They have amazing keyword research tools such as:
- Keyword Overview – Gives useful insights such as keyword difficulty, global volume and volume of the keyword you search
- Keyword Magic Tool – Enter a topic and SemRush will give you a list of relevant keywords
- Keyword Strategy Builder – An AI tool that helps you create a keyword strategy
Although this tool isn’t free it does give you very detailed insights and the variety of tools are user-friendly.
They also offer three different payment options depending on the size of your company, these range from £139.95 to £499.95. You can also do a free trial to see if this is the right choice for you.
Google Keyword Planner
Google Keyword Planner is a basic keyword tool. You need a Google account to access this tool but it is free to use and comes straight from the most popular search engine so it is a great way to compile keywords suitable for successful SEO. However, it is important to note that this tool is created with pay-per-click ads in mind rather than SEO, but this tool can still be great for improving SEO and reaching your goals.
In the keyword planner, you have two tools available:
- Discover Keywords – Gets relevant keywords you can use to reach your target audience
- Search Volume and Forcast – You can view search volume, and historical metrics and get performance predictions
GrowthBar
GrowthBar is another paid-for tool, they specialise in SEO not only do they have a keyword tool, but they also have an SEO writing tool which will benefit you massively when it comes to writing long-form writing such as blogs. The GrowthBar’s keyword tool gives detailed insights which can be helpful as it breaks down information into digestible chunks.Â
Here are some of the insights included:
- Related Keywords – up to 200
- Keyword difficulty score – calculated how difficult it will be to rank
- Google Ads – cost-per-click estimateÂ
- Search Volume – an accurate representation of search volume
Mangools
Mangools has a keyword finder that picks out low SEO difficulty. Prioritising keywords with low SEO difficulty is a great way to get higher in the search rankings when you are just starting out. You can use the keyword finder with a free account and you can choose to upgrade this account if you feel this is needed.
Here are some of the stand-out elements of Mangool’s keyword tool:
- SERP Analysis – SERP, meaning Search Engine Results Page, is a way of looking at the top-ranking web pages. This determines how your keyword is predicted to compete against your competitors
- Local Keyword research – Mangools gathers data from over 50k locations meaning you can get specific with your keyword research in turn improving SEO.
- 2.5 Billion Keywords – And the keywords keep growing by 2.5 Billion a month!
When looking for a tool that will improve your SEO it’s important you choose the right tool for you. Whether you’re just starting out and want a user-friendly experience or you want a more advanced tool that suits your skill set there are so many options out there so remember to have fun with it, try out a few and find the perfect one for you.
If you need any assistance with understanding the keywords you should be targeting for your business, boosting the organic search presence of your website or an SEO strategy that you can implement in-house feel free to reach out to our team for a free, no-obligation consultation.
