Social Media is a powerful tool that can open the door to potential customers for your business. So if your business isn’t using social media you are missing out on a huge digital audience. Did you know that 74% of consumers rely on social media to make purchasing decisions? This is why by using social media to its full potential you can create big sales opportunities for your business.
Creating Brand Awareness
Let’s start with the basics by creating your social media profile. Whether it’s Facebook, Instagram, or TikTok, once you’ve decided which platform works best for you, it’s time to set your profile up for success. A great place to start is by switching to a business account as this unlocks extra tools to help you grow, including analytics tools, so you can keep track of performance. You will also want to make sure your profile reflects your business by using your brand colours, implementing your brand voice, and building a strong brand persona. Another thing to consider is optimising your bio. Be sure to include key information about your business and add any links. If you have multiple links, you can include a maximum of five in your instagram bio, or you can use a linktree which is a great way to keep your bio concise.
But what social media is right for your brand and what do the different business accounts have to offer?
Instagram Business Accounts
Did you know that Instagram has over 500 million daily active users? This makes it one of the most popular social media platforms and it is a user-friendly platform fit for any business. By switching to a business account, you unlock a variety of tools, including analytics to track performance, engagement features to boost interaction, and even the option to sell directly through Instagram using their shop feature. Which is a great option for you to sell to audiences without them having to leave the app! Although the instagram algorithm can sometimes be tricky to master, posting regularly and prioritising reels is a good place to start.
Facebook Business Pages
Having a Facebook Business page is an excellent way to boost your visibility, especially for small businesses looking to connect with local audiences, especially more mature audiences. If you’re looking to reach a younger demographic however, TikTok or Instagram may be best for you. You can also use the ‘Meta Business Suite’ to manage your Facebook and Instagram pages. This is a free tool that lets you easily manage upcoming posts and analyse performance data, ideal for platform management. Another great feature of the Meta Suite is that it allows you to reply to messages and comments all in one place, keeping everything organised and efficient. Don’t forget that Facebook and Instagram are under the same ownership (Meta) making the Meta Suite a convenient place to manage both platforms.
TikTok Business Profiles
As the fastest growing platform of the 2020s, TikTok is currently leading the social media race with its more ‘discovery’ driven algorithm. It is a platform where your audience can really get to know your brand and you can show your fun side. Like Instagram and Facebook, having a TikTok business account gives you access to valuable analytics tools. However, one major perk of a TikTok business profile is the ability to sell your products through the TikTok shop, which is hugely popular with 70% of users saying they discover new brands on TikTok. TikTok Lives are another great place where your brand can be discovered once you’ve reached the threshold of 1,000 followers.
However, there is one slight downside. The music and sound options for business accounts are limited. Since these accounts are for commercial use, the available sounds are tailored specifically for business purposes. If your business is planning to use these sounds as a part of its content strategy then it may be best to stick to a Creator account.
Engaging with Audiences
Social media provides a gateway to easily interacting with audiences and building relationships with your customers. In fact, research shows that 76% of consumers are more likely to stay loyal to a brand that demonstrates strong connections on social platforms. One of the best ways to engage with your audience is by responding to comments. You can also encourage interaction by using call-to-actions in your captions. Instagram Stories are great for engagement too as you can use polls, quizzes, and stickers to add links. Additionally, on TikTok, replying to comments through video is a highly effective way to boost interaction and keep your audience engaged.
To Conclude…
Introducing your business to social media could be the key to boosting your sales. It’s no secret that social media is a powerful tool for growth. If you need assistance with managing and setting up your business’s social media, or you have any questions don’t hesitate to contact us today by clicking here.
