Elliott’s Top 3 Brands in Krakow

Welcome back to another chapter of my European brand-hunting escapades. This time, I found myself walking the enchanting streets of Krakow, Poland, where intriguing brands lurked around every corner.

After spending three weeks in Italian culture-capitals such as Milan and Rome, we decided our next stop should be somewhere a little more understated, but still just as culturally rich. And with a cheap as chips RyanAir flight and a defective suitcase I got for my birthday, our new adventure began!

This one had us working on our laptops under an old-town bar parasol in torrential rain and thunderstorms, windy park benches and even on a mountain funicular. You could say that we’d fully surrendered to the ‘digital nomad’ lifestyle. So, grab a bottle of your favourite wodki and join me as we explore the top three brands that caught my eye in this vibrant city!

Zabka – Convenience in Abundance

Picture this: you stroll through the bustling streets of Krakow, and everywhere you turn, you’re greeted by the unmistakable, jade-green presence of Zabka.

This chain of Polish convenience stores has mastered the art of ubiquitous branding. With over 9000 stores across Poland, you literally cannot avoid this brand. What sets Zabka apart is their eye-catching advertisements, featuring mouthwatering 3D renders of their products and food. It’s hard to resist the allure when their visuals draw you in like a magnetic force. We were drawn into the Zabka attached to our Airbnb’s apartment building on a post vodka night snackhunt, and the instore collateral is just as persuasive as their street ads (as were their Falafel and Currywurst flavoured crisps 🥴).

So next time you’re in Krakow and in dire need of a quick snack fix, keep an eye out for Zabka, the convenience store that’s impossible to ignore.

Wolt – Deliver-whoo?

Wolt is a food delivery service that actually originated in Finland but has made its mark in Poland with similarly to Zabka with a hugely saturated presence. While their logo might not be my cup of tea, Wolt’s branding tactics are impossible to overlook. Billboards, shop windows, car wraps, bike wraps—you name it, Wolt has covered it with their bold presence. But what truly caught my attention were their captivating ads and patterned bags. With a clever and almost isometric approach to design, they showcase dozens of delectable food options surrounding their logo. It’s a feast for the eyes, leaving you craving both their service and the meals they deliver.

Krupnik – Unleashing Polish Spirit

In the land of vodka, it would be remiss of me not to raise a glass to Krupnik.

During my Krakow adventure, I had the pleasure of indulging in a vodka tasting experience, and Krupnik emerged as a standout choice.

While their branding may not scream modernity, it captivated me with its classic and authentically Polish touch. The logo mark and elegantly designed bottles exude a sense of tradition and heritage. Krupnik proves that sometimes, staying true to your roots can be the most captivating way to express your brand. So, if you find yourself yearning for a taste of Poland’s liquid pride, let Krupnik transport you to the heart of Polish spirit.

As I reflect on my travels, I’m reminded once again of the universal language that branding speaks. Whether it’s Zabka’s bold visuals, Wolt’s electric blue omnipresence, or Krupnik’s authentic representation, these brands have mastered the art of communicating beyond the barriers of language.

No matter where you are in the world, great branding has the power to captivate, evoke emotions, and create memorable experiences.

If you’re inspired to elevate your business’s visual identity, whether it’s updating, expanding, or embarking on a full rebrand, look no further than Who’s Listening. Our team of experienced designers is here to guide you on a creative journey that will set your brand apart from the rest. Don’t miss out on the opportunity to make a lasting impression. Visit our website’s contact page or send us a message on our socials. Na Zdrowie!

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