TikTok is one of the most popular social media platforms in 2024 with over 1 billion users worldwide. If you are wanting to incorporate TikTok content into your marketing strategy for your small business but don’t know where to start, this blog will talk you through some of the most popular types of content on the platform.
Day in the Life
Day in the life videos give an insight into all the hard work that goes on behind the scenes at your business. It’s such a simple way to get content. Just film snippets of your day and compile all the clips into an editing app like CapCut and add your voiceover giving context to the clips.
Don’t worry about doing any crazy filming techniques or super high quality footage – if it looks a little DIY, that can work to your advantage as it looks more authentic and real.
You can spice things up by incorporating fun editing elements and popular sounds as background music. Remember to keep your content snappy as this style tends to be most successful on TikTok.
Collaborate with Influencers
Not only are collaborations with influencers very popular, but they’re also a great way to promote your business on TikTok. When choosing what influencers to collaborate with you need to consider your niche and who would be the best fit for your brand. Also, consider if you want to work with micro or macro influencers. If you want to learn more about how we would help your business with PR and Influencers, click here.
Tutorials
Showcasing relevant how-tos that relate to your business are a creative way to push engagement, on these videos you are more likely to spark conversation through users asking questions in the comments and using your tutorial to create their own content. Remember to use a ‘call to action’ such as ‘Duet this / Tag us in your creation’ as a great way to engage with your audience.
Trends
Participating in trends is a brilliant way to increase engagement through often funny and relatable content. However you don’t have to jump on ALL the trends. Try to stick to the ones that are relevant to your business. Trends are often great fun. A good way to keep up to date with trends is to follow creators such as @trendbible on TikTok. They’re a creator that exclusively posts trending and up and coming trending sounds, so you can keep ahead of competitors.
PetTok
If you have pets, get them involved! Furry friends always do great on TikTok. So much so it has its own category ‘#PetsofTikTok’ which has been used on 74B videos. You can bring your dog to the office or do a day in the life for your pet, get creative with it!
TikTok is a dynamic platform where creativity knows no bounds. Experiment and create content that you enjoy. If you are passionate about what you create that will shine through, there’s a type of content that suits everyone. Whether you’re looking to engage a younger audience or you are aiming to boost your following, experimenting with your posts and discovering what works for you on TikTok is crucial.
Check out the Listening Hub for more insights and tips on upping your social media game or, if you want some advice on how to improve your socials; you can get in touch with us today!
