Who’s Listening Announce Partnership with South Shields FC

We’re delighted to announce that, from 2025, Who’s Listening has become a long-term partner and sponsor of South Shields Football Club. Through this partnership, we will support South Shields FC, their partners, and sponsors with a range of services, including our free-to-attend marketing masterclasses.

Shane Gammage, Managing Director at Who’s Listening, said:
“As we move into 2025 and our business continues to grow, we’re looking for new ways not only to promote our business but also to give back to the local community. That’s why this partnership made perfect sense for us. I’m delighted that, in the short time we’ve been working together, we’ve already been able to help Pam and the team at PRS Inclusion & Training Services—something that resonates deeply with me given my daughter’s autism diagnosis.”

Carl Mowatt, Commercial Director at South Shields FC, added:
“I am thrilled and very excited to have Who’s Listening Ltd joining the club as a long-term partner and sponsor. I have already warmed to the ethos of Shane, Liam, and the team—their workshops and their support of PRS Inclusion & Training Services, an organisation very close to my heart, are truly commendable.

Liam and I have a lot in common, particularly regarding his background and its similarities to my role here at South Shields FC. We have already started networking with the team and have identified some fantastic opportunities and benefits for both organisations.”

Liam Armstrong, Business Development Manager at Who’s Listening, said:
“We’re thrilled to partner with South Shields FC during this exciting period of growth. As a North East agency, we’ve had the privilege of working with businesses of all sizes across the region, and one thing they all share is immense pride in our community. Seeing the positive impact the club is having locally, it was an easy decision for us to get involved and show our support.”

You can find out more about South Shields FC here, or if you’re interested in attending one of our upcoming marketing masterclasses, you can view our Eventbrite listings here.

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