Free Design Tools

Starting your own brand is exciting, but for those new to design, it can also be a little intimidating.

The design of your brand plays a vital role in shaping its identity and making a lasting impression. Fortunately, for those that don’t have the budget to hire a designer or an agency, there are a variety of free online tools available that can help you create a visually pleasing brand image.

We’ve broken down a few of them below…

Coolors.co:

In need of a brand colour palette? Browse through countless pleasing colour options or generate your own from scratch. You can even upload an image you love, and Coolors.co will extract the primary colors, giving you a perfect palette to base your brand on!

Whether you’re working on your website, social media content, or office space, this tool allows you to pick what fits your business and create a cohesive and eye-catching brand.

Looka.com:

Logo design can be expensive, and for good reason, your logo represents your business.

With the recent AI craze, it’s no surprise someone decided to create an AI platform that creates a unique logo based on your preferences. This tool is perfect for startups searching for a logo without the budget for a professional designer.

However, keep in mind that AI-generated designs may lack individuality. That’s why we would recommend that as soon as you can afford it, hiring a professional designer can help you stand out and make a better impression. If you’re unsure how much it will cost, drop us a message – you might be surprised!

Patternico.com:

With Patternico, you can create seamless patterns using free assets. These patterns can be used for backgrounds, headers, business cards, and more.

You also have the option to upload your own images, allowing you to create a custom pattern featuring your logo or icons. It’s a nice touch!

Pfpmaker.com:

Getting a professional headshot can be expensive and (for my fellow camera-shy people) sometimes uncomfortable. Pfpmaker.com is here to help!

Simply upload any picture of yourself, and this online tool will automatically transform it into a professional headshot by removing the background and replacing it with one of your choosing. Perfect for your social media profiles, like LinkedIn, or when showcasing your team on your website.

Canva.com:

Canva has undergone a massive transformation over the past year. From AI image creation to an in-browser video editing tool, Canva has made it easier for people with limited editing skills to create decent designs. You can even create your own “brand kit,” where you can store fonts, colors, and images to maintain consistency across your brand.

But, Canva does have its limitations, and others may recognise the assets you use, it’s a great alternative while you save up for professional design software or to hire a designer!

While these free online tools are excellent for beginners on a tight budget, it’s important to also recognise their limitations.

Another drawback is that these platforms are popular, so there’s a chance others may end up with a similar look. Remember; great design often requires an investment in a professional designer who can bring your vision to life and set your brand apart.

Here at Who’s Listening, we can help you; from full rebrands to logo creation, we’ll help your brand reach new heights. Get in touch with us today and let us unlock the full potential of your brand.

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