In Newcastle’s competitive hospitality scene, stunning photography and engaging videos are crucial to attracting diners. Here’s how our service can help turn quieter days into bustling nights and keep your tables full.
Step 1: Capturing Your Dishes How They Deserve To Be Seen
It’s time to say goodbye to those low-quality, grey-ish phone pics. First impressions do really matter. We start by visiting your restaurant with our professional gear – cameras, lighting, microphones – to capture the essence of your venue. We photograph and film everything from your latest dishes to the ambient shots of your beautifully set tables.
We’ll spend some time at the pass, getting shots of your waiting staff grabbing plates, we’ll set up some shots at one of your prettiest tables and we’ll even poke our heads in the kitchen if you want us to! You’ll barely know we’re there and we’re experts in staying out of the way. We know too well just how unsettling it can be for diners if they feel like they’re having their picture taken, so we’ll make sure not to.
Adding a pinned post on your social media profile, featuring a carousel or reel of your most popular dishes makes those first impressions even better. With so many restaurants vying for attention online, it’s essential to stand out. We know how to navigate this saturated space and help your restaurant come out on top.
Step 2: The Bit That Makes You Stand Out
Engagement on social media is key to driving foot traffic. By regularly posting up-to-date photos, videos, carousels and stories of your latest dishes, you can keep your audience excited and engaged.
Here’s a great example from earlier this year; during a visit to Breeze Lounge, an upmarket eatery on the coast in Blyth, I challenged the kitchen team to create a ‘Biscoff burger’ while it was quiet. We filmed it in a user-generated content (UGC) style and posted it on their socials – it became their most viewed video at the time.
Weekly specials and limited-time offers presented through captivating visuals can create a sense of urgency and excitement, encouraging diners to visit sooner rather than later.
Step 3: Making It Pop – Editing and Optimising Content for Social Media
Once the shoot is done, our job is still far from over. We edit all the footage into a bank of social media content that you’ll later get access to, and it’ll be optimised for specific channels. Whether it’s reels, TikToks, or carousels, we ensure every piece is crafted to perform best on the platforms that you’re on and attract new business to your restaurant.
Another tool we utilise is ‘seamless carousels’ which get better reach than standard image posts. Carousels are shown twice as often organically in users’ feeds. More free traffic, why wouldn’t you take advantage?
By making them seamless – where you can’t see the line between photos when you swipe – the presentation looks super professional and immersive, keeping the focus on the delicious food.
Step 4: 10x Growth With Our Influencer Network
Going from posting sporadic low-quality images to posting regular mouth-watering and engagement-focused content in a single day is a huge step.
But the next step up from there is where you may start to feel the landscape around your business begin to shift. With frequent influencer visits, we can use the benefits of collaboration posts to reach hundreds of thousands of local users (non-followers) in a matter of weeks, for a surprisingly affordable cost. We will reach out to our network of micro-influencers across the North East and have you featured on their profiles, reaching a super-engaged new audience.
The impact that local foodie influencers can have is staggering, even in 2024. I guess that’s why they call them influencers, hey?
Step 5: See The Results For Yourself
We’ve helped many local eateries boost their online presence and grow their business.
Allard’s, a tapas restaurant we’ve worked with for over two years, expanded from two to three locations. Breeze Lounge in Blyth grew thousands of followers in a couple of months and was selling out events in less than an hour. And The Bank, a Thai restaurant in Gateshead, also saw some really positive results thanks to our tailored photography and video services.
We provide bespoke packages and bundles to businesses depending on their specific needs and budgets. So make sure to get in touch if you’re still unsure or wondering whether it’s right for you.
Ready to Fill Tables? Let’s Talk.
Book a call with me today to discuss how fresh photography and video can transform your restaurant’s online presence and bring in new customers. Press the button below to get started.
